GURSEVA needed to promote their tree-planting activities and recruit a new wave of passionate volunteers for their good causes. The charity needed a video that would not only attract attention but also build trust and convey their mission with a high level of professionalism.

This BTS docu-style video successfully elevated the charity's brand and helped them cut through the digital noise. As a result, the compelling content became a powerful asset that was used to launch new and successful fundraising initiatives, helping them attract committed volunteers and donors alike.