The Social Takeover: Driving Hype for The Winter Olympics
I was an agency editor on a high-profile campaign for TikTok's Winter Olympics partnership. The mission was to take a legacy brand and help it connect with a new generation of fans. My creative editing transformed behind-the-scenes footage into high-impact, social-first content designed to make a global event feel personal and authentic.
The strategy worked. The campaign went on to generate billions of views. I helped build a genuine human connection between the athletes and the audience, proving that a strategic approach to video can make a legacy brand powerful in the digital age.
Driving Hype for TikTok's Content Ballers
In a world where brands are often seen as just another logo, the most successful ones build a community. I was the video editor for TikTok's partnership on the "Content Ballers: North vs South" campaign, a project designed to bring the platform's top football creators together for a high-impact charity event.
My role was to take a library of high-energy footage and craft a social-first video that captured the event's raw emotion and authentic connection. The final promotional edit did more than just announce a charity match—it showcased the power of community, cementing the brand's place as a leader in cultural movements.
[Credit] Agency: VaynerMedia. Client: TikTok.