In a world where brands can feel like just another logo, the BIG3 stands out. Founded by Ice Cube, it's a league built on pure innovation and a passion for the game. Their mission wasn't just to launch a new season—it was to prove that they're a force in the sports landscape.

The challenge was to take a library of high-energy footage and edit it into a powerful hype reel that captured the league's unique identity. The goal was to build anticipation for the new season, announce the dates, and drive fans to the stadiums. It was a project that required a keen understanding of brand identity, a fast-paced editing style, and a strategic eye for what makes an audience feel connected.

By cutting through the noise and focusing on the explosive moments that define the BIG3, I crafted a social-first video that did more than just promote an event. It moved the brand from being a league to becoming a movement.

The project delivered on its promise and the ultimate validation came from Ice Cube who, absolutely loved it!

[Credit] Agency: UNI4M. Client: BIG3