Case study and testimonial videos that win new business.
For marketing teams who need proof that persuades buyers.
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What is a case study video?
A case study video is a compelling client story told directly on camera. It follows a clear narrative arc:
the initial problem your client faced,
the strategic solution implemented,
and the tangible results they achieved.
While a testimonial is simply a short, positive endorsement of your business, a case study dives deeper to show the full story of how you deliver value. One is a quick recommendation; the other is undeniable proof of your expertise.
Whether you need an in-depth case study to anchor your website or a snappy testimonial for social media, I produce both to help you build instant trust with your audience.
Why case study videos win work
Case study videos are one of the most powerful conversion tools you can invest in. Here are three reasons why they consistently win work:
Peer trust over marketing claims: Modern buyers are naturally sceptical of sales pitches but they inherently trust their peers. Real clients sharing authentic experiences build immediate credibility that traditional advertising cannot match.
A high-return asset: A single, well-produced film is incredibly versatile. It equips your sales team, website and LinkedIn presence with compelling, reusable content that works tirelessly for months.
Irrefutable proof: You can tell prospects how effective your service is but when a happy client looks into the camera and explicitly names the tangible results you delivered, it is impossible to argue with.
TikTok Shop and Tomm Jewellery: "Fastest Way to Grow Your Small Business".
How it works
My videos are fit for purpose. They do exactly what your campaign needs them to do, proving to your audience that you are the expert they should hire.
Here is my simplified three-step process:
Strategy Call: We start by choosing the right client and uncovering the strongest story. The sooner we talk, the better we can plan logistics. While some marketing managers book three weeks out, getting in touch a couple of months ahead is ideal.
Shoot Day: I handle everything on location, capturing the core interviews and all the supplementary footage needed to bring the narrative to life.
Campaign-Ready Deliverables: You receive the main case study film, alongside short-form edits crafted specifically for social media and sales.
From the day of filming, you will have your final deliverables within eight weeks.
Recent case study and testimonial videos
Showcasing an IT consultancy as a major Microsoft partner for AI and Business Software.
CASE STUDY FILM
“A great case study showing how my fantastic colleagues and our amazing partner Setel Ltd are helping to deliver transformation for a major global brand through the use of the Microsoft PowerPlatform and Co-Pilot.”
(M. Cole, Client Director, Kerv.)
Promoting SaaS to the non-profit sector with a compelling client testimonial.
CLIENT TESTIMONIAL
As a direct result of implementing major digital transformation, The MND Associations’ Head of Income Generation, Jo Coker, shares how Kerv are enabling them to achieve their goal of raising £50 Million.
This was one of three videos produced reassuring the non-profit sector that Kerv are the most reliable supplier to hire for SaaS.
Frequently Asked Questions
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Case study and testimonial video packages typically cost from £3,000 to £6,000 and often include 1x case study video + up-to 4x short-form client testimonial videos.
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Typically case study videos are in the range from 2-to-5 minutes long but there is no fixed duration for any/all case study videos.
The story and how the messaging is delivered is what matters most.
So the pacing and rhythm that best suits what you need your case study video to do, will determine the final duration.
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I can help you with the process of short-listing which of your clients to collaborate with but usually, marketing managers tend to know which of their past clients they want to include.
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I travel across London, The Home Counties, the UK and across Europe to help my clients create the video marketing content you need.
I film original video content which includes, in-person interviews and added coverage i.e. b-roll.
You will always get the. best responses, body language, tone of voice, final video (and productivity on the shoot day) by filming in real life/face-to-face with people.
Let’s make videos that get you the results you need.
Every project is quoted on exactly what it needs, and you'll get a fixed price before we start — no surprises.
