How Strategic Event Video Helped Big Fat Indian Pop-Up Triple Its Growth
From local favourite to national stage — discover how a clear video strategy and targeted B2B storytelling helped Big Fat Indian Pop-Up triple its vendor conversions and redefine what’s possible for event-driven businesses.
The challenge, the transformation and the strategy that helped triple vendor growth — broken down below.
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Before
Big Fat Indian Pop-Up — a trade fair for South Asian businesses — was preparing for its first national-scale event at the Royal Windsor Racecourse.
With more than double the number of vendors and record-breaking attendance expected, the pressure was on to deliver results.
Although the event had built strong local momentum, its marketing lacked clear USPs and strategic B2B messaging to attract new vendors — a key revenue driver.
To sustain and scale growth, they needed a powerful video content strategy focused on vendor lead generation and long-term brand positioning.
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After
Following the new video content strategy I created, Big Fat Indian Pop-Up not only sold out its national event but also reached full vendor capacity for its subsequent, even larger event — triple in size and revenue.
The B2B-focused video campaign positioned the event as the go-to platform for vendors in its niche, elevating credibility, reach, and trust across the UK.
The content helped transform the brand from a well-loved local pop-up into a nationally recognised marketplace.
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How
After an initial 30-minute consultation, I developed a tailored video strategy that exceeded expectations in our follow-up session — giving the client full clarity on messaging, audience targeting, and deliverables.
This led to a focused production phase that included:
🎥 A one-hour masterclass
🎥 10 short-form B2B videos addressing vendor pain points and USPs
🎥 Behind-the-scenes storytelling that humanised the organiser’s “why” and resonated deeply with vendors
To sustain long-term brand engagement, I also collaborated with a content partner to create up-to 20 additional short-form B2C edits from the event-day footage — building ongoing visibility and audience trust well beyond the event itself.