High-volume video campaigns for the University of Westminster to boost student recruitment.
Before
The University of Westminster needed a constant flow of engaging content to attract both domestic and international students, but struggled to keep pace with the volume and quality required for their paid media campaigns.
After
With a library of professionally scripted, high-quality videos, the University of Westminster was able to run sustained campaigns that directly supported undergraduate and postgraduate recruitment. The content improved engagement with prospective students and gave their marketing team assets they could rely on at scale.
How
I managed end-to-end production, including scripting, on-location filming across diverse settings, and directing academics and students on camera. By delivering a steady stream of campaign-ready content, I ensured the university’s marketing had fresh, impactful video assets aligned with their recruitment strategy.